Flagship Store in London

Born in Florence, First Glass brings fine Italian wine to London in an innovative 100 ml single-serve format: one glass, so every tasting can be different.

Today you will find us at our stand inside Mercato Mayfair, where we welcome guests, companies, teams and partners who share our curiosity for great wine.

Find us at Mercato Mayfair

Our London stand lives inside Mercato Mayfair, the food hall set in the former St Mark’s Church on North Audley Street.

Built in the 1820s and Grade I listed, the church has been restored and brought back to life as a meeting place for food and wine lovers, just a few steps from Oxford Street.

Beneath its stained-glass windows, amid the buzz of the hall, you will find our stand: the place to discover our single-serve wines, sit down for a guided tasting or pick up a gift to take home.

THE SETTING

A Grade I listed church from the 1820s, reopened in 2019 as a food hall by Mercato Metropolitano.

OUR STAND

Italian wines in 100 ml single-serve bottles, guided tastings and gift boxes, all in one place.

GETTING HERE

St Mark’s Church, North Audley Street, London W1K 6ZA.

Around five minutes’ walk from Bond Street and Marble Arch.

OPENING HOURS

Monday – Thursday: 12:00 PM – 11:00 PM
Friday – Saturday: 12:00 PM – 12:00 AM
Sunday: 12:00 PM – 10:30 PM

Tasting Experiences

Join us at our stand at Mercato Mayfair and discover a new way to taste Italian wine, guided by one of our experts.

A carefully curated selection of single-serve wines lets you travel through territories and styles, glass by glass: an authentic, unhurried moment to share, beneath the stained-glass windows of one of London’s most remarkable settings.

Where

FirstGlass stand, Mercato Mayfair
St Mark’s Church, North Audley Street, London W1K 6ZA

Duration

60 – 90 minutes

Price

[From 29£ per person]

Corporate Events & Team Building

For teams, clients and celebrations

Looking for something a little different? We bring the First Glass tasting experience to company gatherings: a relaxed, sociable way to bring people together, spark conversation and discover great Italian wine along the way.

  • Team building
  • Client hospitality
  • Company celebrations

Group size From 6 to 40 guests

Venue At our stand at Mercato Mayfair or directly at your company’s premises.

Request information

B2B Partnerships

Let’s create something together

Our single-serve format makes it possible to offer great Italian wines by the glass without opening a full bottle.

Each First Glass keeps the character of a freshly uncorked wine, as confirmed by shelf-life studies with the Unione Italiana Vini laboratories.

Curious to find out what we could do together?

Gallery

Meet the people behind FirstGlass in London — our team, producers and guests at our pop-up stores.

WINE TASTNG: LONDON EDITION

Step inside one of our pop-up stores and discover an innovative wine-tasting experience, guided by one of our experts.