LONDON - FirstGlass

Flagship Store in London

Italy’s most innovative single-serve wine brand has chosen London for its international debut — alongside another great Florentine icon: Badiani artisanal gelato. From this summer, FirstGlass pop-up stores will come to life inside selected Badiani gelaterias. Two outstanding brands born in Florence meet in one of the world’s most exciting capitals for wine lovers.

Where to Find Us

Each FirstGlass pop-up is located inside an existing Badiani gelateria, pairing the brand’s celebrated gelato with a carefully curated selection of Italian wines and a guided tasting experience.

1. MERCATO MAYFAIR

Housed in the former St Mark’s Church, our most spectacular pop-up sits beneath magnificent stained-glass windows inside one of London’s most impressive food halls.

FirstGlass @ Mercato Mayfair

St Mark’s Church, N Audley St, London W1K 6ZA, United Kingdom

2. CHELSEA

A bright, colourful boutique just off King’s Road, complete with a beautiful rear terrace — the perfect setting for an Italian-style aperitivo and wine tasting.

FirstGlass @ Badiani Chelsea

303 Fulham Rd, London SW10 9QH, United Kingdom

3. ANGEL

Located in the heart of picturesque Camden Passage, behind a vibrant pink shopfront and with a secret garden at the back — the ideal place to pause and unwind.

FirstGlass @ Badiani Angel

14 Camden Passage, London N1 8ED, United Kingdom

4. HAMPSTEAD

A welcoming neighbourhood shop opposite Hampstead Heath station, set in the historic former Polly’s Tea Rooms — the perfect stop after a walk on the Heath.

FirstGlass @ Badiani Hampstead

55 S End Rd, London NW3 2QB, United Kingdom

5. COVENT GARDEN

OPENING SOON!

In the heart of London’s theatre district, just a few steps from the square, this colourful café and gelateria becomes an intimate wine destination for West End visitors.

FirstGlass @ Badiani Covent Garden

2 Mercer Walk, London WC2H 9QP, United Kingdom