{"id":19018,"date":"2026-07-06T12:36:15","date_gmt":"2026-07-06T10:36:15","guid":{"rendered":"https:\/\/first-glass.com\/?p=19018"},"modified":"2026-07-21T16:46:57","modified_gmt":"2026-07-21T14:46:57","slug":"gelato-loves-wine-firstglass-opens-its-first-pop-up-stores-in-badiani-gelaterias-in-london","status":"publish","type":"post","link":"https:\/\/first-glass.com\/en\/non-categorizzato\/gelato-loves-wine-firstglass-opens-its-first-pop-up-stores-in-badiani-gelaterias-in-london\/","title":{"rendered":"Gelato loves Wine: FirstGlass opens its first pop-up stores in Badiani gelaterias in London"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19018\" class=\"elementor elementor-19018 elementor-19017\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7220488f elementor-section-content-space-evenly elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7220488f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd65f90\" data-id=\"bd65f90\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c5c3dca elementor-widget elementor-widget-heading\" data-id=\"3c5c3dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gelato loves Wine: FirstGlass opens its first pop-up stores in Badiani gelaterias in London<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5fc7826 e-flex e-con-boxed e-con e-parent\" data-id=\"5fc7826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84c90fa elementor-widget elementor-widget-text-editor\" data-id=\"84c90fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Italy\u2019s most innovative single-serve wine has chosen the British capital for its international debut. And it is doing so in the most unexpected\u2014yet most fitting\u2014place imaginable: side by side with Florence\u2019s other great icon, Badiani artisanal gelato. <\/p><p class=\"p1\">There comes a precise moment when an idea stops being simply beautiful and becomes inevitable. For FirstGlass, that moment arrived while looking at a map of London: a city that loves Italy with an almost religious devotion, where Badiani gelaterias\u2014founded in Florence in 1932, just a short walk from our Lungarno Acciaiuoli\u2014have already become landmarks of authentic Italian gelato in neighborhoods such as Chelsea, Mayfair, and Covent Garden. The question was simple: what if, alongside London\u2019s finest gelato, there were also a glass of Italy\u2019s most innovative wine?  <\/p><p>Badiani and FirstGlass share more than just their hometown. They share an uncompromising commitment to quality, a refusal to settle for the ordinary, and the belief that every moment deserves something extraordinary.<br\/>Since 1932, Badiani has upheld the tradition of authentic Florentine artisanal gelato, with its iconic Buontalenti recipe\u2014carefully guarded for generations and now legendary in London. FirstGlass, born on Florence\u2019s Lungarno Acciaiuoli, has reinvented the way people enjoy wine: precisely 100 ml\u2014the equivalent of a perfect glass\u2014in an innovative format that preserves all the organoleptic qualities of a freshly opened bottle.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ee3ab5 e-con-full e-flex e-con e-parent\" data-id=\"3ee3ab5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2505f49 elementor-widget elementor-widget-heading\" data-id=\"2505f49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why London? Why Now?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b076b elementor-widget elementor-widget-text-editor\" data-id=\"42b076b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><x id=\"gid_1\"><\/x>Starting this summer, FirstGlass pop-up stores will be featured inside Badiani gelaterias across London\u2019s most iconic neighborhoods, beginning with the Chelsea store at 303 Fulham Road, London SW10 9QH, United Kingdom.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a61778 elementor-widget elementor-widget-text-editor\" data-id=\"0a61778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>London is the global capital of wine curiosity. It is a city where wine bars showcasing natural wine selections coexist with the historic cellars of St James\u2019s, and where consumers\u2019 palates are among the most educated and open-minded in the world. It is a city that does not need to be convinced of the excellence of Italian wine\u2014it is simply waiting to be surprised by the way that excellence can be experienced.  <\/p><p>The pop-ups inside Badiani gelaterias are more than just retail spaces. They are a statement of intent: FirstGlass isn\u2019t looking for supermarket shelves or traditional wine shop displays. It is looking for the right moment, the right setting, and the right person. And London\u2014with its curious locals and neighborhoods where Saturday afternoons are still best enjoyed on foot\u2014is exactly the kind of place where that moment exists, every single day.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f100975 elementor-widget elementor-widget-heading\" data-id=\"f100975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to experience FirstGlass<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de02773 elementor-widget elementor-widget-text-editor\" data-id=\"de02773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Simply step into one of Badiani\u2019s London stores, and you\u2019ll find the FirstGlass selection displayed alongside the gelato counter.<\/p><p class=\"p1\">For the occasion, part of the FirstGlass team has travelled directly from Italy to be in London and welcome you in person. We will be delighted to share the stories behind the wines, the territories they come from, and the wineries that have chosen to be part of this new way of experiencing and celebrating Italian wine. But, as always, the best sommelier is still your own instinct.  <\/p><p class=\"p1\">Every FirstGlass bottle tells a story that goes far beyond the wine itself. It speaks of the trust placed in us by winemakers who chose to believe in our vision, entrusting us with their labels to bring Italian wine beyond the traditional boundaries of wine tasting. <\/p><p class=\"p1\">From small family-run wineries to well-established estates, every producer that joins FirstGlass contributes to a shared vision: showcasing Italy\u2019s extraordinary winemaking heritage through an innovative format, without ever compromising on quality, regional identity, or the authenticity of every bottle.<\/p><p class=\"p1\">Behind every sip are people, vineyards, families, and stories that deserve to be discovered. FirstGlass is where these Italian winemaking excellences meet those who want to experience Italian wine in a new, accessible, and authentic way. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9726aca e-flex e-con-boxed e-con e-parent\" data-id=\"9726aca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2df0e35 e-con-full e-flex e-con e-child\" data-id=\"2df0e35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec42bd1 elementor-widget elementor-widget-image\" data-id=\"ec42bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1450-768x1024.jpg\" class=\"attachment-large size-large wp-image-19106\" alt=\"\" srcset=\"https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1450-768x1024.jpg 768w, https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1450-225x300.jpg 225w, https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1450-1152x1536.jpg 1152w, https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1450-1536x2048.jpg 1536w, https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1450-600x800.jpg 600w, https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1450-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65586f6 e-con-full e-flex e-con e-child\" data-id=\"65586f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f23fdf3 elementor-widget elementor-widget-image\" data-id=\"f23fdf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1439-768x1024.jpg\" class=\"attachment-large size-large wp-image-19104\" alt=\"\" srcset=\"https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1439-768x1024.jpg 768w, https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1439-225x300.jpg 225w, https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1439-1152x1536.jpg 1152w, https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1439-1536x2048.jpg 1536w, https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1439-600x800.jpg 600w, https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1439-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gelato loves Wine: FirstGlass opens its first pop-up stores in Badiani gelaterias in London Italy\u2019s most innovative single-serve wine has chosen the British capital for&#8230;<\/p>\n","protected":false},"author":483,"featured_media":19067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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