London is the global capital of wine curiosity. It is a city where wine bars showcasing natural wine selections coexist with the historic cellars of St James\u2019s, and where consumers\u2019 palates are among the most educated and open-minded in the world. It is a city that does not need to be convinced of the excellence of Italian wine\u2014it is simply waiting to be surprised by the way that excellence can be experienced. <\/p>\n
The pop-ups inside Badiani gelaterias are more than just retail spaces. They are a statement of intent: FirstGlass isn\u2019t looking for supermarket shelves or traditional wine shop displays. It is looking for the right moment, the right setting, and the right person. And London\u2014with its curious locals and neighborhoods where Saturday afternoons are still best enjoyed on foot\u2014is exactly the kind of place where that moment exists, every single day. <\/p>\n
How to experience FirstGlass<\/h2>\n
Simply step into one of Badiani\u2019s London stores, and you\u2019ll find the FirstGlass selection displayed alongside the gelato counter.<\/p>\n
For the occasion, part of the FirstGlass team has travelled directly from Italy to be in London and welcome you in person. We will be delighted to share the stories behind the wines, the territories they come from, and the wineries that have chosen to be part of this new way of experiencing and celebrating Italian wine. But, as always, the best sommelier is still your own instinct. <\/p>\n
Every FirstGlass bottle tells a story that goes far beyond the wine itself. It speaks of the trust placed in us by winemakers who chose to believe in our vision, entrusting us with their labels to bring Italian wine beyond the traditional boundaries of wine tasting. <\/p>\n
From small family-run wineries to well-established estates, every producer that joins FirstGlass contributes to a shared vision: showcasing Italy\u2019s extraordinary winemaking heritage through an innovative format, without ever compromising on quality, regional identity, or the authenticity of every bottle.<\/p>\n
Behind every sip are people, vineyards, families, and stories that deserve to be discovered. FirstGlass is where these Italian winemaking excellences meet those who want to experience Italian wine in a new, accessible, and authentic way. <\/p>\n
\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1450-768x1024.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/IMG_1439-768x1024.jpg\")
<\/p>\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Gelato loves Wine: FirstGlass opens its first pop-up stores in Badiani gelaterias in London Italy\u2019s most innovative single-serve wine has chosen the British capital for…<\/p>\n","protected":false},"author":483,"featured_media":19067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"acf":[],"yoast_head":"\n