{"id":19410,"date":"2026-08-11T11:11:51","date_gmt":"2026-08-11T09:11:51","guid":{"rendered":"https:\/\/first-glass.com\/?page_id=19410"},"modified":"2026-08-11T11:11:54","modified_gmt":"2026-08-11T09:11:54","slug":"london","status":"publish","type":"page","link":"https:\/\/first-glass.com\/en\/london\/","title":{"rendered":"LONDON"},"content":{"rendered":"\t\t
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Flagship Store in London<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Italy\u2019s most innovative single-serve wine brand has chosen London for its international debut \u2014 alongside another great Florentine icon: Badiani artisanal gelato. From this summer, FirstGlass pop-up stores will come to life inside selected Badiani gelaterias. Two outstanding brands born in Florence meet in one of the world\u2019s most exciting capitals for wine lovers. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tFIND US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGELATO LOVES WINE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGALLERY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBOOK A WINE TASTING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Where to Find Us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Each FirstGlass pop-up is located inside an existing Badiani gelateria, pairing the brand\u2019s celebrated gelato with a carefully curated selection of Italian wines and a guided tasting experience. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1. MERCATO MAYFAIR<\/h2>

Housed in the former St Mark\u2019s Church, our most spectacular pop-up sits beneath magnificent stained-glass windows inside one of London\u2019s most impressive food halls.<\/p>

FirstGlass @ Mercato Mayfair<\/em><\/strong><\/p>

St Mark\u2019s Church, N Audley St, London W1K 6ZA, United Kingdom<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. CHELSEA<\/h2>

A bright, colourful boutique just off King\u2019s Road, complete with a beautiful rear terrace \u2014 the perfect setting for an Italian-style aperitivo and wine tasting.<\/p>

FirstGlass @ Badiani Chelsea<\/strong><\/em><\/p>

303 Fulham Rd, London SW10 9QH, United Kingdom<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. ANGEL<\/h2>

Located in the heart of picturesque Camden Passage, behind a vibrant pink shopfront and with a secret garden at the back \u2014 the ideal place to pause and unwind.<\/p>

FirstGlass @ Badiani Angel<\/b><\/em><\/p>

14 Camden Passage, London N1 8ED, United Kingdom<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4. HAMPSTEAD<\/h2>

A welcoming neighbourhood shop opposite Hampstead Heath station, set in the historic former Polly\u2019s Tea Rooms \u2014 the perfect stop after a walk on the Heath.<\/p>

FirstGlass @ Badiani Hampstead<\/strong><\/em><\/p>

55 S End Rd, London NW3 2QB, United Kingdom<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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5. COVENT GARDEN<\/h2>

OPENING SOON!<\/em><\/h5>

In the heart of London\u2019s theatre district, just a few steps from the square, this colourful caf\u00e9 and gelateria becomes an intimate wine destination for West End visitors.<\/p>

FirstGlass @ Badiani Covent Garden<\/strong><\/em><\/p>

2 Mercer Walk, London WC2H 9QP, United Kingdom<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Perfect Pairings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Our wines pair beautifully with Badiani gelato and sorbets too. Discover our recommended combinations. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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AVVOLTORE<\/b><\/p>

MorisFarms<\/p>

IGT Rosso Toscana<\/p>

2020<\/p>

paired with<\/span><\/p>

Coffee Gelato<\/span><\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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WHITE WINDOW<\/strong><\/p>

Autoctona srl<\/p>

Bianco IGT Toscana<\/p>

2025<\/p>

paired with <\/p>

Mango Sorbet<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PETALO<\/strong><\/p>

Il Vino dell\u2019Amore<\/em> <\/p>

Moscato<\/p>

Bottega<\/p>

paired with<\/span><\/p>

Raspberry Sorbet<\/span><\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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VIN SANTO<\/strong><\/p>

Fattoria Agresto di Gasparri<\/p>

Vin Santo del Chianti DOC<\/p>

2009<\/p>

paired with<\/p>

Salted Caramel Gelato<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Gallery <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Meet the people behind FirstGlass in London \u2014 our team, producers and guests at our pop-up stores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"1aabfbf3e1f0d9c5fc42118f387233241dd37259471ff5c56d581f5f53fd43b8_square\"<\/figure><\/div>
\"DSC00559_square\"<\/figure><\/div>
\"DSC00579_square\"<\/figure><\/div>
\"DSC00592_square\"<\/figure><\/div>
\"DSC00606_square\"<\/figure><\/div>
\"IMG_1941_2_square\"<\/figure><\/div>
\"IMG_1947_2_square\"<\/figure><\/div>
\"IMG_1961_2_square\"<\/figure><\/div>
\"IMG_1972_2_square\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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WINE TASTNG: LONDON EDITION<\/h2>

Step inside one of our pop-up stores and discover an innovative wine-tasting experience, guided by one of our experts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBOOK A WINE TASTING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCall now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Flagship Store in London Italy\u2019s most innovative single-serve wine brand has chosen London for its international debut \u2014 alongside another great Florentine icon: Badiani artisanal…<\/p>\n","protected":false},"author":483,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-19410","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nLONDON - FirstGlass<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/first-glass.com\/en\/london\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LONDON - FirstGlass\" \/>\n<meta property=\"og:description\" content=\"Flagship Store in London Italy\u2019s most innovative single-serve wine brand has chosen London for its international debut \u2014 alongside another great Florentine icon: Badiani artisanal...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/first-glass.com\/en\/london\/\" \/>\n<meta property=\"og:site_name\" content=\"FirstGlass\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firstglass.it\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T09:11:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/first-glass.com\/wp-content\/uploads\/2026\/07\/Prespaziato-2-copia.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/first-glass.com\\\/en\\\/london\\\/\",\"url\":\"https:\\\/\\\/first-glass.com\\\/en\\\/london\\\/\",\"name\":\"LONDON - 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